Resources Library by ANA

The curse of the Leverhulmes

Historically, much of what we have learned about payback to advertising has come from tracking Consumer Packaged Goods (CPG) on television. The data typically show that advertising investments do not payback short term, but require several years....

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Erwin Ephron, Gerry Pollak

June 18, 2003

Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Lex van Meurs, Nelly Kalfs

Companies: Stichting Kijkonderzoek (SKO), GfK

June 17, 2003

The need for better consumer research to improve new technology forecasts

There is great interest in the development of television technologies such as PVRs, VOD and Interactive TV. Forecasting the consumer response to these new technologies should take the recent history of technology forecasting into account in order to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: Horst Stipp

June 17, 2003

Why diverse U.S. cable audiences are leading the way in the postmodern age

The research objective of this paper is to examine viewing behavior and trends arising from diverse U.S. broadband television audiences and their adoption and use of programming and technologies that provide greater control, convenience, and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: Willis G. Smith

June 17, 2003

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: David Samson, Sandro Mesquita, Mark G. Welsh

June 17, 2003

Installing peoplemeter TAM panels in 2000

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier - the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.These 10,000 households provided a glimpse of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: Antonella Sellick-Petra

June 17, 2003

Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market

This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry's needs by utilizing mixed methodology - such as the use of PeopleMeter technology and diary method.Proposed here is a way of 'localizing' the global...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Makiko Taniguchi, Matt Brosenne, Paul Wang

Company: KANTAR TNS Malaysia

June 17, 2003

Modeling viewers from set-tuning data in Boston

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Erwin Ephron, Stu Gray

June 17, 2003

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest

Companies: Nielsen, KANTAR TNS Malaysia

June 17, 2003